Great E-Resources For Learning Social Media Marketing
With the metamorphosis in social media and its use parameters, digital marketing has had to evolve as well. There are so many things you can now show the consumers via the social media. They can now learn about new products, services, and trends through their social feeds. However, learning social media marketing is crucial for business owners.
Have you ever wondered why companies pay hugely for social media managers and strategists? It is as a result of the above evolution which has opened a great market and opportunities for all the parties.
One crucial thing you should know which has made learning social media marketing a necessity is a distinctiveness of running ads in the social media. The ads that perform well on Facebook may not perform well on the other platforms.
You need not bother about getting a degree in social media management before you can handle your social media cases. There are online sources that you can learn the rudiments and fundamentals of social media marketing.
We shall look at these e-resources for learning social media marketing and trust me, they are worth checking out.
The E-Resources For Learning Social Media Marketing
Lynda is a product from the originators of LinkedIn. It has videos from a lot of experts and the great part is that these videos can be viewed on any device.
You will need to register with $19.99 a month and you will have unlimited access to the entire content of the site. It gives the basics such as “Facebook for business, Twitter for business” and stuff like that.
More so, it gives niche and advanced topics such as “Social Media For Government” and “Corporate Video Weekly”
If you are a solopreneur, you may eligible for free membership. You will need to check out with your local library and see if your library card has it covered.
edX is one of the massive open online course (MOOC) provider. It is a great place for learning social media marketing. Many of the courses you will find on this platform are self-placed. However, they follow a traditional classroom pattern as opposed to a DIY pattern.
An important feature of this resource is that it allows you to access the content of courses long after they have ended.
According to Daniel Corcione, “Notable courses include Reputation Management in a Digital World by Curtin University (self-paced) and Social Media Marketing by Boston University. More so, membership is free.
Coursera, just like edX, is a massive open online course (MOOC), provider. It has compiled many of them from top universities notably Yale University and Stanford University. The membership is free.
When you have completed a course, there is an option for certification if you pay for it. It offered Social Media Marketing Specialization from Northeastern University, which began on February 12, 2018, and ran for six weeks.
Udemy is a more professional resource based platform. The instructors are mostly industry leaders as opposed to academics in other platforms. With Udemy, you will have to pay for each course individually as opposed to monthly payment pattern you will see on other platforms.
According to Corcione, you will see courses such as “Facebook Ads and Facebook Marketing Mystery Guide 2018 and Instagram Marketing 2018: A Step-By-Step for 10,000 Followers.
Most of the courses are available for less than $20.
Skillshare is more of a personalized platform and it offers people a different kind of opportunity. It is a creator-focused platform which means that everyone and anyone can submit a course to Skillshare.
The membership to this platform is free but there are certain contents that require a Premium membership that costs just $15 a month.
An instance is Brian Peters’ course on Introduction to Social Media Strategy.